ABOUT US
About Us
Our Founder
Welcome to Svarup.com, your premier destination for divine and decorative figurines. I'm Archana Kapoor, the founder of Svarup. Born and raised in Delhi, I embarked on my professional journey as a teacher. My fascination with the spiritual and aesthetic significance of god figurines and home decor items eventually steered me toward a different path.
Our Story
Four years ago, inspired by the intricate beauty and cultural significance of traditional Indian craftsmanship, I transitioned from teaching to entrepreneurship. My goal was to create a platform that not only showcases the finest figurines but also supports and sustains the local artisans behind these masterpieces.
Our Mission
At Svarup, we are committed to the 'Made in India' ethos. We source our exquisite brass idols from the skilled artisans of Moradabad and Aligarh. These talented craftsmen operate small units, often struggling to compete in the global market. By partnering with them, Svarup helps to bring their art to a wider audience while supporting their livelihoods and preserving the rich heritage of Indian craftsmanship.
Why Choose Us?
Each figurine at Svarup is more than just a decorative item; it is a piece of India's rich cultural tapestry. Our products are carefully selected for their beauty, quality, and the stories they tell. When you choose Svarup, you're not just decorating your home—you're also supporting the artisans and the traditional crafts of India.
Join Our Journey
Explore our collection and become a part of our mission to celebrate and sustain the artistry of India. At Svarup, we believe in beautifying your spaces while enriching lives, one figurine at a time.